Shefa Marketing

Los Angeles Web Design & Digital Marketing Agency

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Practical Guide to position a website at the top of search results

Over 4.5 billion searches are made on Google every day. Virtually everyone researches every day for the sake of entertainment, to look for products, services, and solutions to any type of problem. However, you must know that 90% of users do not go beyond the first page of search results.

Therefore, being at the top of search results has become a common need of all companies (large and small) and professionals who wish to intercept new potential customers.

How to place a site in the first places

In reality, there are so many positioning factors, over 200, certainly (to summarize in a few lines); if you want to reach the top positions in the search results" you must:

  • Satisfy the search intent of users with valuable, relevant, and pertinent content;
  • A well-structured, fast, and easy-to-navigate website;
  • Have external links pointing to your site and your most important internal pages.

As for the third point, you must have perfect knowledge of link-building techniques, or better still, of link earning. While for the first 2 points, the following tips can help:

  • identify the right keywords;
  • understand its search intent;
  • offer the best answer;
  • optimize the content;
  • and thus achieve greater visibility in search results.

Alternatively, if you are not familiar with computers and websites or simply don't have the time to do all of this, know that there are two other ways to appear in the first places on Google:

  • Through Google Ads, sponsored ads
  • Through the advice of an SEO expert

First on Google in minutes with your listings

If you want to know how to get first on Google in 24 hours, the only solution you have is to activate sponsored ads with Google ADS. In this way, if done correctly, your ads will be among the first results on Google in a few minutes.

Through the advice of an SEO expert

The second solution is to rely on a digital marketing agency seo, which can optimize your site to make it climb the results of the first page of Google over time. In this case, however, you will need to be patient because the results will take much longer to arrive (generally from 4 to 12 months).

The differences are several; the most important is that with PPC (pay-per-click) campaigns, you will only have visibility as long as you pay; as soon as the budget runs out, your site will disappear as quickly as it appeared in the first places. While with SEO, results will be more lasting, and once you reach the top positions, your site will receive free and constant traffic.

So relying on an SEO consultant is the best solution. If, on the other hand, you are a webmaster, a programmer, or a self-taught person and you want to be able to position your website at the top of the search results, roll up your sleeves because you will have to work hard!

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